Weekly learnings from the trenches of enterprise sales — what's working, what's not, and what I wish I'd known earlier.
I spent 12 months on a deal that was never going to close. Sixteen meetings. At least 20 hours of prep. Here's what I learned.
I started this blog to do two things at once: share what I'm learning week by week, and show that tech sales doesn't deserve its bad reputation. Most people hear "sales" and picture cold calls and rejection. The reality is far more interesting — it's about navigating complexity, building real trust, and helping people make decisions that are genuinely good for their business. I want this to be the resource I wish I'd had when I was starting out.
My guiding principle in both work and life is helping people navigate complexity through clear communication, organisation, and technology. That's what this blog is: one post a week, no fluff, just the raw lessons from the field.
I've been in sales since 2019, after nearly three years as a management consultant. The journey has taken me across four cities and three continents:
Gartner has a strong reputation for developing commercial talent, and I've learned a lot here. I don't see why those lessons should stay inside one company. If something works — or spectacularly doesn't — I'll write about it.
Outside of work I'm an avid podcast listener (if you're commuting and stumbled across this, we're probably the same kind of person), and I'm based in Barcelona with my fiancée. What drives me? Helping others. Simple as that.